Ninety Percent was conceived as a narratively innovative short film which reveals the small yet meaningful details in the lives of three separate groups of characters. While the significance of the events portrayed are lost on the characters themselves, through an accretion of details across the three separate narratives, the film’s audience is made aware of the pattern of moments, both ridiculous and sublime, which are the stuff of everyday life. Ninety Percent is at once entertaining and disconcerting. As scriptwriters and directors we are driven by a need to keep our audience entertained and laughing, while at the same time taking the film in unexpected directions. Each set of characters has their own quirky confrontation with the world, which leads to revelations, not always happy, about their place in that world.