Little film moments to treasure; They're amusing. They're short. They're a tiny slice of personal propaganda. They're rADz - radical art ads. rADz have stormed New Zealand television screens, popping up during commercial ad breaks, with nothing to sell.
With ad-space during off-peak times being relatively cheap, Wellington-based producer, Barry Thomas, hit upon the idea of using these spaces to make very short films. Film as haiku, so to speak.
From 110 applicants, a panel of judges selected 26 proposals from filmmakers, each receiving $500 in grant money to produce a film from 15 - 90 seconds in length.
Screend on TV 4, the finished films were a mixed bag, some humorous, some provocative and others offering a personal or community message. Without any commercial incentive behid them, this was an innovative and unique way to nurture emerging talent.