Film New Zealand has just been awarded first prize for its marketing stand at an international screen industry tradeshow in South Korea.
Film New Zealand, New Zealand’s national film office, operates its stand in collaboration with New Zealand Trade and Enterprise. It took out top honours over 198 other exhibitors from 32 countries around the globe.
The tradeshow, BIFCOM (Busan International Film Commission and Industry Showcase) and Asian Film Market, is linked to the Busan International Film Festival and is one of the largest in Asia.
Film New Zealand Communications and Marketing Director Roxane Gajadhar says she was delighted by the accolade.
“Our job is to showcase New Zealand as a centre of excellence for screen production and as a place that inspires filmmakers. We’re always working to keep New Zealand top of mind with our international clients and an award like this is a real affirmation that our message is being seen and heard.
“We’re also very lucky to have such stunning imagery to work with, not only spectacular landscapes but images from screen projects such as Spartacus, Avatar, Top of the Lake and The Hobbit Trilogy, which create a dynamic showcase of New Zealand’s skill and capability to attract the best filmmakers and productions in the world.”
Ms Gajadhar also praised the efforts New Zealand design agency Station Creative, who created the graphic artwork for the stand.