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A documentary about reggae band Herbs, and their decision to release their new album in the troubled East Coast town of Ruatoria.
Footage shot for this revealing documentary became the basis for Herbs' music video for their hit, Sensitive to a Smile.
When Herbs made the decision to celebrate their record release in Ruatoria, a town divided by a Rastafarian sect whose actions had led to firebombings, assaults and kidnappings, it was an emotional experience. The band and locals met in a marae to try and work out a way to bring the townspeople together through music.
© New Zealand Film Commission
Te Tumu Whakaata Taonga