Short Films
If you have just finished your short film and are wondering what to do with it - read on.
If you are a buyer looking for short films please go to our Short Film Catalogue page.
MARKETING YOUR SHORT FILM
Before you do anything....
HAVE A GOAL!
The most important thing to think about before you start to market your short film is: "What is my goal?" Do you want your film to screen at Sundance or to attract international attention from distributors and agents? Or do you want recognition in New Zealand for future work possibilities? Do you want to win prize money or sell the film to airlines and television stations? Do you want to make your short film available on YouTube or Vimeo to generate a global audience for your work? All these are legitimate ways to market your short film. There are literally as many ways and reasons to market your short as there are to produce one.
And then make sure you...
HAVE A BUDGET!
Making preview and screening copies of your short film, paying entry fees, designing and printing dvd slick covers and paying freight and postal costs - can all add up very quickly. Work out how much money you are willing or able to spend and stick to it. Keep in mind marketing a $5000 film can cost just as much as marketing a $100,000 one. Your marketing budget is not usually a percentage of the production budget of the film, so draw the line at what you can realistically afford to spend and tailor a plan accordingly.
FILM FESTIVALS IN NEW ZEALAND THAT PROGRAMME SHORT FILMS
A great way to market your short film is to target film festivals in New Zealand. Listed are some of the festivals that are a regular in the New Zealand festival calendar. Other film festivals pop up from time to time in most major centres, so keep track of what is happening in your community. Alternatively, you could team up with other short filmmakers or students and organise a screening for your films.
See the download document below for more detailed information about how to market your short film.
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